'As a small business owner, it’s imperative you keep your ear to the ground for all the recent and upcoming trends in online marketing. Social media, in particular, evolves at an astounding rate. Once you think you’ve developed an effective social marketing strategy, the whole game changes. That’s why it’s just so important to stay on top of the latest social media trends – before they happen.
'Here are the top 7 social media trends to watch out for in 2018 and beyond.'